Orginal Publication Date
Explorations in Sights and Sounds
Perhaps the most insightful statement MacDonald makes has not so much to do with blacks and television as it does with television itself: "TV . .. was subject to program decisions wherein commercial realities outweighed social ideas." To understand how black Americans have fared on television, one must understand the economic realities that underlie the medium. If a program cannot be sold to advertisers, it is not likely to be on television. Although one can deplore that state of affairs, it is difficult to argue that it is not the case.
Copyright, ©EES, The National Association for Ethnic Studies, 1984