DOI
https://doi.org/10.25772/M681-3S17
Defense Date
2014
Document Type
Dissertation
Degree Name
Doctor of Philosophy
Department
Media, Art, and Text
First Advisor
Dr. Ernest Martin
Second Advisor
Dr. Eric Garberson
Third Advisor
Dr. Yan Jin
Fourth Advisor
Dr. Marcus Messner
Fifth Advisor
Dr. Yuan Zhang
Abstract
A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.
Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception and social media usage. This study addressed these concerns and built on the established framework of Situational Crisis Communication Theory (SCCT).
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
12-12-2014
Included in
Graphic Communications Commons, Mass Communication Commons, Public Relations and Advertising Commons, Social Media Commons