DOI
https://doi.org/10.25772/J0B2-ED63
Defense Date
2015
Document Type
Thesis
Degree Name
Master of Fine Arts
Department
Visual Communication Design
First Advisor
Jamie Mahoney
Second Advisor
Roy D McKelvey
Third Advisor
Mariam Eqbal
Abstract
This document explores the use of motion within design to defamiliarize a message. The objective is to expand a viewer’s level of understanding through prolonged perception. I experiment with this idea using present-day tools which afford my own movement during the capturing process to create various visual interpretations of motion. I look to László Moholy-Nagy, Aleksandr Rodchenko and Eadweard Muybridge who explored the use of the camera, the new technology of their day, to understand its potential to create a new visual language. They believed the lens of the camera was the eye of the future—and the public’s exposure to the camera’s possibilities an enlightening transcendence. I also believe in exploring newly developed tools; in visually researching their intended and unintended use to discover new perspectives in not only the way we see and represent the world, but the way we understand and represent ourselves in relation to the study of our field.
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
5-8-2015