Defense Date

2015

Document Type

Thesis

Degree Name

Master of Fine Arts

Department

Visual Communication Design

First Advisor

Jamie Mahoney

Second Advisor

Roy D McKelvey

Third Advisor

Mariam Eqbal

Abstract

This document explores the use of motion within design to defamiliarize a message. The objective is to expand a viewer’s level of understanding through prolonged perception. I experiment with this idea using present-day tools which afford my own movement during the capturing process to create various visual interpretations of motion. I look to László Moholy-Nagy, Aleksandr Rodchenko and Eadweard Muybridge who explored the use of the camera, the new technology of their day, to understand its potential to create a new visual language. They believed the lens of the camera was the eye of the future—and the public’s exposure to the camera’s possibilities an enlightening transcendence. I also believe in exploring newly developed tools; in visually researching their intended and unintended use to discover new perspectives in not only the way we see and represent the world, but the way we understand and represent ourselves in relation to the study of our field.

Rights

© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

5-8-2015

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