DOI
https://doi.org/10.25772/H9JE-8S33
Defense Date
2016
Document Type
Thesis
Degree Name
Master of Fine Arts
Department
Graphic Design
First Advisor
Nicole Killian
Second Advisor
David Shields
Third Advisor
João Doria
Abstract
I take a poetic approach to graphic design practice. It is a subjectivist approach, which recognizes our human right to willful interpretation. Designers navigate form, culture, and history like poets through language. We are subjective, exploratory engines drawing formal inspiration from figural and analogical associations. Subjectivity in graphic design practice is complex, however. Subjectivity privileges the interaction between object and individual. When we designers interpret the literal world with the poet’s omni-directional sensitivity, we intentionally and intuitively create objects that accrete inexhaustible, extra-literal value for their audience.
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
5-13-2016
Comments
What should I do when I'm done being literal?