Defense Date

2016

Document Type

Thesis

Degree Name

Master of Fine Arts

Department

Graphic Design

First Advisor

Nicole Killian

Second Advisor

David Shields

Third Advisor

João Doria

Abstract

I take a poetic approach to graphic design practice. It is a subjectivist approach, which recognizes our human right to willful interpretation. Designers navigate form, culture, and history like poets through language. We are subjective, exploratory engines drawing formal inspiration from figural and analogical associations. Subjectivity in graphic design practice is complex, however. Subjectivity privileges the interaction between object and individual. When we designers interpret the literal world with the poet’s omni-directional sensitivity, we intentionally and intuitively create objects that accrete inexhaustible, extra-literal value for their audience.

Comments

What should I do when I'm done being literal?

Rights

© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

5-13-2016

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