Defense Date

2006

Document Type

Thesis

Degree Name

Master of Fine Arts

Department

Communication Arts & Design

Abstract

Packaging and package design is commonly thought of as a tool to attract the consumer to material goods. Packages, however, have other attributes. In Japan, packaging design is very charming because of the delicate selection of materials, images, and interaction. Different kinds of material provide different emotions and appeal to our sense of touch, which can be interpreted in many ways. Packaging lets us directly interact with an object and this experience becomes memorable and intimate. The combination of image and interaction creates another dimension of story telling. My creative project, Conceptual Packaging, is an experiment in using materials and forms to package immaterial concepts and messages such as memories.

Rights

© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

June 2008

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