Document Type

Article

Original Publication Date

2023

Journal/Book/Conference Title

Urban and Regional Studies and Planning Program

Date of Submission

November 2023

Abstract

To align with the themes and goals of VCU Quest 2028: One VCU Together We Transform, the Wilder School has prepared and will implement a schoolwide strategic plan to guide its development to 2028. In this strategic plan, one of the metrics of student success is student enrollment, which is of paramount importance.

After the background introduction, this report gives an overview of the student enrollment data of the five academic programs within the Wilder School during the past 5 years and takes a snapshot of the 2022 MURP student demographic data. Afterward, it briefly introduces the enrollment management strategies in other selected universities and makes a set of recommendations on how to go the extra mile in boosting the URSP Program’s graduate student enrollment through different recruitment strategies. Finally, the report proposes a budget estimate to implement this plan, lays out the implementation priorities, and draws conclusions.

Is Part Of

VCU Grace E. Harris Leadership Institute Publications

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