Over the last three years the authors attended Brickworld Conventions for adult and teen fans of LEGO in Chicago. Through interviews, observations, and research they conclude that the LEGO brick is a medium replete with possibilities for creative construction and playful design beyond the expectations of its corporate producers. The history of the brick as a toy infuses play throughout its use, and the Internet provides a forum for adult and teen fans to communicate, critique, and discuss their creations. Online communication is perhaps the most interesting facet of LEGO play. It demonstrates a model of social change with LEGO builders of all ages in dialogue amongst a community of equals. This paper presents a case description of LEGO fans for future research on the burgeoning use of technology for play, communication, and the development of community.
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