They (Virginia Tourism Board) created a hashtag #VisitVirginia for people to share on social media and to get the name out there. Danielle Emerson was not certain about the budgeting for this event but she explained to us that there was another department that handled the financing. When we asked what message Virginia Is For Lovers would like to share, she said “Virginia Is For Lovers is for lovers of travel. No matter what you like to do, you can find it in Virginia. Come back, explore, and have a good time here!”
Event Planning and Promotion (UNIV 291 Sec 041)
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