Orginal Publication Date
Ethnic Studies Review
Shot in America provides the reader with a complex historical examination of the representation and exclusion of Chicano filmmakers within the American film and television industry. This comprehensive study covers a forty-year period of political activism by Chicano media makers. Noriega's powerful analysis begins with the relationship between Chicano "poetic consciousness" and social movements, the state, and mass media; follows the protests against the Frito Bandito commercials in the 1960s, the media reform movement, the emergence and decline of Chino public affairs programming, and the rise of Chicano professionalism within the independent sector; and concludes with a brief overview of the effects of the digital revolution and the global media on contemporary Chicano media. The detailed descriptions of the strategies used by Chicano media activists and the subsequent methods employed by the mainstream industry to regulate their level of participation greatly contribute to our understanding of "cultural politics," racial and ethnic identity, the civil rights movement, and the wider social policy implications of exclusionary tactics and stereotypes within the entertainment industries.
Copyright ©ESR, The National Association for Ethnic Studies, 1999