Defense Date


Document Type


Degree Name

Master of Urban & Regional Planning


Urban and Regional Planning

First Advisor

Michela Zonta


The Main Street Four Point Approach to commercial revitalization has been applied successfully in thousands of communities across the U.S. Starting in 1995, citywide coordinated programs began applying the balanced points of organization, design, economic restructuring and promotion to urban environments. This thesis focuses on the opportunities and challenges present in five citywide Main Street programs in Boston, Baltimore, Washington D.C., Orlando and Portland through quantitative inquiry and interviews with program administrators. This thesis discusses density, capacity, volunteerism, vernacular culture, and politics as emergent themes of the urban application of the Main Street Approach and recommends expanding the breadth of definition and flexibility of each of the Four Points as to be more applicable and successful in the citywide context.


© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

May 2012