Defense Date


Document Type


Degree Name

Master of Fine Arts



First Advisor

Paolo Cardini

Second Advisor

Diane Derr

Third Advisor

Levi Hammett

Fourth Advisor

Michael Wirtz


Abstract Historically, design has been associated with unique, handmade products and utilities; however, the advent of the Industrial Revolution introduced the system of mass-production, which generated a recurrent and ambivalent problem: the lack of customized products. Generative Design redresses this issue. This new design method is based on a system of rules, which produce a design that maintains individuality and character. Generative Design takes one away from natural elements and the distinct personalities of designs and products. Forming a design out of certain algorithms and sets of rules constricts it to artificiality and separates it from the natural. Hence, Generative Design has mostly developed without paying close attention to natural processes and human interaction. Based on the research, an attempt has been made to bridge the gap between the artificial and the natural, instituting a dialogue between the two. This study has brought together the two concepts of Generative Design and mass production to produce a series of designs which can be mass-produced yet remain unique because of their connection to the natural world.


© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

May 2014