Defense Date

2020

Document Type

Thesis

Degree Name

Master of Science

Department

Dentistry

First Advisor

Dr. Bhavna Shroff

Second Advisor

Dr. Steven J Lindauer

Third Advisor

Caroline Carrico

Abstract

Introduction: The objectives of this research was to investigate and compare the educational value of the most popular YouTube orthodontic patient testimonials between braces (B), in- office aligners (IOA), and direct-to-consumer aligners (DTCA), and to classify the emotional response of the viewers through a sentiment analysis of the video comments.

Methods: Three different phrases relevant to B, IOA, and DTCA were searched on YouTube. The 20 most popular patient testimonial videos that met the criteria for each group were selected, for a total of 60 videos. Using the YouTube API for each video, 13 video metrics were extracted, an information completeness score (ICS) was assigned, and an analysis of the video comments was performed using sentiment analysis software.

Results: The 60 videos included in this study were viewed 34,384,786 times by internet users. Braces videos have significantly more likes, comments, and a higher viewer interaction score than the IOA and DTCA videos. IOA videos had a higher median ICS than B and DTCA videos. Of the 5149 video comments with polarity, 53.6% were positive and 46.4% were negative (P<0.0001). There was not a significant association between the treatment modality and positive or negative comments (P=0.5679).

Conclusions: There is high user engagement on YouTube with orthodontic patient testimonials. YouTube users interact with braces patient testimonials the most. YouTube viewers’ comments on orthodontic patient testimonials express more positive sentiment than negative sentiment. There is no significant difference in positive and negative sentiment between the video comments for the three different treatment modalities.

Rights

© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

5-8-2020

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