Defense Date


Document Type


Degree Name

Master of Fine Arts


Dean's Office Qatar

First Advisor

Nathan Davis

Second Advisor

Simone Muscolino

Third Advisor

Michael Wirtz


Custom Car Culture (CCC) is a form of creativity that emerges from personal identities and passions. It involves the restoration, modification and personal adornment of commercially manufactured cars. This process creates a journey, where the enthusiast goes through multiple phases of self-reflection. But due to a lack of local resources, Qatar-based CCC enthusiasts often have to send their cars abroad to Dubai or Japan in order to customize them, relinquishing creative control in the process.

In response to these challenges, based on observations and interviews conducted among actual CCC enthusiasts, I develop a platform for engagement between these enthusiasts and Qatar-based makers. To illustrate the potential of this platform, I present a series of locally customized car grills and seat covers that reflect both the personality and narratives of Qatar-based CCC enthusiasts, providing them with more freedom, control, and ownership over the modification of their cars, a highly personal and creative process.


© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission