DOI
https://doi.org/10.25772/NQBR-G121
Defense Date
2004
Document Type
Thesis
Degree Name
Master of Science
Department
Sociology & Anthropology
First Advisor
Dr. David Croteau
Abstract
An individual's initial acceptance of a recruitment pitch from a community-based social movement organization is usually based upon minimal information about the group and its efforts. It is only during the subsequent period of orientation that new members begin to learn more about the organization. During this period, the retention of new members is dependent on the successful alignment of individual and organizational frames. The failure to achieve such an alignment is likely to result in the new member's departure from the organization. This study explores the frame alignment process during early orientation to community-based SMOs. Using nineteen qualitative interviews with three different community organizing efforts in Baltimore, the study suggests that organizational members feel most motivated to continue involvement when they feel that the organization is effective.
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
June 2008