VCU Brew

Document Type

Research Report

Original Publication Date


Journal/Book/Conference Title

2019 VCU Leadership Development Program Team Projects

Date of Submission

November 2019


VCU Brew is an innovative proposal to create a VCU branded signature beer. The Campus Connectors will present a rationale showing how this proposal will i) potentially generate revenue to benefit VCU scholarships and academic programs, ii) create opportunities for experiential learning by engaging VCU students in product development, branding, labeling, marketing, business, and awareness of responsible drinking, iii) and guide the process of partnering with local breweries to provide practical expertise and stimulate entrepreneurship initiatives that lead to distribution at VCU athletic, community and Alumni events, while increasing ties with the community and national prominence.

Is Part Of

VCU Grace E. Harris Leadership Institute Publications