This is an examination of advertising imagery in the United States, with particular emphasis on outdoor advertising, and a proposal for an art curriculum focused on advertising awareness. The method is socially-oriented art criticism funded by some history of advertising and the psychology and philosophy of persuasive, manipulative, and pecuniary symbolism. The intent is first to decode the aesthetic environment (Barbosa, 1988) and then present a structure that helps art students to do the same. The examination begins with the object and returns to the object for validation (Ecker and Kaelin, 1970), but "ends with an understanding of personal experience, values, and social attitudes” (Nadaner, 1985, p. 12). It is what Jagodzinski (1983) calls making the unconscious conscious.


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