This essay addresses two problematics. The first concerns the question of creativity, which has become a key signifier for art and its education in the 21st century. I try to situate this interest in creativity within the broader context of neoliberalism and capitalist designer capitalism. The second problematic addresses the term ‘after postmodernism,’ which has left us in a state of relativity by rejecting universality. My interest is to show how these two problematics are at play in the well-known documentary film, Waiting for Superman, directed by Davis Guggenheim. An attempt is made to expose the structure of this film for its melodramatic effects, which have become a way to address the uncertainties of pluralism and the need for the state to establish an ‘immaterial’ workforce for the information society.


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