As apparent from the title of my remarks, I am an outsider to this organization. I teach folklore courses at UCLA, which is one of five institutions in North America offering both the M.A. and Ph.D. degrees in the study of folklore. I have been asked to speak in this session, in part because I give courses on folk art, aesthetics, fieldwork, and organizational culture and symbolism. As an outsider, as a researcher of organizational culture, and as the final speaker in this session, it seems to be my role to suggest a larger framework of study to which this mini-convention relates. That framework is the rapidly growing field that examines symbolic behavior and culture in organizations.


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