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While academic libraries worldwide have embraced social media as tools to inform and connect with users, behaviors and expectations are evolving and platforms are growing. In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 21 multiple-choice, multiple-answer, and open ended questions. The survey was distributed to email discussion lists frequented by library professionals involved in management or communications. The data presented here in summary form includes responses from all 240 respondents.


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