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Film tourism encompasses the interest, investment and influence that exported media products can contribute to cultural globalization, and subsequent visitation of a nation. The Korean Wave or Hallyu wave has been studied and commended for its rapid spread and growing popularity within Asia and more recently, on a more global scale. By comparing and contrasting the methods used by the Korean government to enhance Hallyu, with several trade deals made by the US government to support Hollywood, we can see how the effects of film tourism were directed towards modifying perspectives on Korean culture. A few consequences of making trade agreements with the US are also discussed, as these affected local film industries and global stereotyping through US cultural imperialism. Using peer-reviewed studies and primary sources, it can be said that the Korean Wave is a consequence of imitation of Hollywood practices. However, we can infer from similar successes in other nations, including New Zealand, that there are various reproducible methods to boost film tourism and influence national image.

Publication Date


Subject Major(s)



Hallyu, Korean Wave, Government, Film Tourism, Free Trade Agreements, US, Culture, Media, Stereotype, Portrayals


Asian Studies | Other Film and Media Studies | Other International and Area Studies | Recreation, Parks and Tourism Administration | Sociology of Culture | Television | Tourism

Current Academic Year


Faculty Advisor/Mentor

Tara M. Dacey


© The Author(s)

Film Tourism and Expectation: Using the Hallyu Wave to Model How Governments and Media Exports Influence National Image