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In recent years, the presence of counterfeit goods has become a $600 billion global industry, encompassing markets ranging from designer luxury goods to pharmaceuticals. This paper identifies the threat that this increased counterfeit presence poses on the high-end handbag market. Increased counterfeit quality is significantly contributing to the deception of consumers when attempting to purchase authentic designer handbags. In response to this increased threat, numerous designer brands have begun to adopt anti-counterfeit technologies with both track-and-trace and authentication agendas, to enhance the security of their products against the counterfeit industry. Several variations of anti-counterfeit solutions exist, and this paper specifically examines the effectiveness of the security and authentication factors of hologram, digital watermark, and Radio Frequency Identification solutions within a designer handbag application. After careful analysis of the various anti-counterfeit solutions available in the contemporary market, this paper concludes that overt and covert combination technologies with a two-factor-authentication approach are the most effective in terms of security and authentication capabilities. In conjunction with an anti-counterfeit efficacy analysis, this paper proposes an anti-counterfeit technology adaptation with the aim of elevating both security and design aesthetic. Design that favors functionality has recently gained traction in the fashion industry and incorporating anti-counterfeit technology into handbag design in a visually enhancing manner is the ultimate method of furthering both form and function in a technologically advanced world.
Fashion Design, Fashion Merchandising
Counterfeit, Fashion, Handbags, Couture, Anti-Counterfeit Technology, Design, RFID
Current Academic Year
Professor Mary Boyes
© The Author(s)