Document Type

Research Report

Original Publication Date


Date of Submission

May 2017


This project proposed a better means to identify what manifests a sense of pride on college campuses and identify how, specifically, VCU could enrich the campus image, the campus experience and the campus environment to nurture and enhance institutional pride. Of the ideas that were proposed, Mary Cox, University Architect, was able to implement several under the purview of facilities management. The VCU Rams logo painted on campus streets and the use of banners highlighting key university accomplishments were among the ideas proposed in this project.

Is Part Of

VCU L. Douglas Wilder School of Government and Public Affairs Publications