Document Type
Article
Original Publication Date
2017
Volume
71
DOI of Original Publication
10.1016/j.chb.2017.01.050
Date of Submission
June 2017
Abstract
Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online.
Rights
© 2017 Elsevier Ltd. All rights reserved.
Is Part Of
VCU Information Systems Publications
Comments
Originally published at https://doi.org/10.1016/j.chb.2017.01.050