Document Type

Article

Original Publication Date

2017

Volume

71

DOI of Original Publication

10.1016/j.chb.2017.01.050

Comments

Originally published at https://doi.org/10.1016/j.chb.2017.01.050

Date of Submission

June 2017

Abstract

Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would have adequate solutions to increase trust. The path model presented in this paper measures the three main dimensions of trust, i.e. competence, integrity, and benevolence. And assesses the influence of overall trust of consumers. The paper also analyses how various sources of trust, i.e. consumer characteristics, firm characteristic, website infrastructure and interactions with consumers, influence dimensions of trust. The model is tested using 365 valid responses. Findings suggest that consumers with high overall trust demonstrate a higher intention to purchase online.

Rights

© 2017 Elsevier Ltd. All rights reserved.

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VCU Information Systems Publications

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