DOI
https://doi.org/10.25772/1EDA-ZW45
Defense Date
2013
Document Type
Thesis
Degree Name
Master of Arts
Department
Art History
First Advisor
Robert Hobbs
Abstract
California contemporary artist Barbara Kruger created the colossal, three-dimensional work "Picture This" as part of the winning outdoor park design "Imperfect Utopia" (1986-1997) held by the North Carolina Museum of Art in Raleigh. Situated in the landscape outside the museum’s original building designed by Edward Durell Stone, 80-foot-tall letters inscribe Kruger’s phrase "Picture This." The letters are embedded with quotations, historical markers, cultural figures, as well as elements pertaining to North Carolina’s history and environment. This thesis proposes that "Picture This" functions as Kruger’s conceptual critique of museums; more specifically, it critiques their traditional utopian goals and simulacral stature. This thesis will demonstrate that Kruger’s phrase "Picture This" functions as a dialogue with the museum and the state. By drawing parallels between Kruger’s work and French philosopher Jean Baudrillard’s theory of simulation, this study will elucidate alternative readings of "Picture This" as well as foreground its impact on Kruger’s oeuvre.
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
January 2014