DOI
https://doi.org/10.25772/1EM8-9V49
Author ORCID Identifier
https://orcid.org/0009-0002-8124-9213
Defense Date
2025
Document Type
Dissertation
Degree Name
Doctor of Philosophy
Department
Media, Art, and Text
First Advisor
Dr. Baobao Song
Second Advisor
Dr. Karen McIntyre
Third Advisor
Prof. Mary Caton Lingold
Fourth Advisor
Prof. Marcus Messner
Abstract
This study investigates the influence of media specialists on the �� platform regarding public knowledge and engagement in Saudi Arabia, focusing on credibility, trust, and audience interaction. A survey of 314 Saudi users revealed that perceived credibility significantly drives content consumption and engagement. Additionally, frequent interaction with and reliance on media specialists for information was associated with higher knowledge acquisition. The study underscores the importance of strategic content creation, audience engagement, and analytics while addressing challenges such as misinformation. By implementing trust-building strategies, media specialists can help foster well-informed digital communities. This research extends the concept of credibility theory to social media and offers practical insights; however, limitations include reliance on self-reported data and a focus exclusively on Saudi �� users, which may restrict broader applicability.
Rights
© Maha Ahmad Alshareef
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
4-17-2025