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Defense Date
2006
Document Type
Thesis
Degree Name
Master of Fine Arts
Department
Visual Communications
First Advisor
Matt Woolman
Abstract
The impulse to resolve and interpret messages drives creativity and understanding. As graphic designers, we may try to communicate familiar ideas in an unfamiliar way - unfamiliar, but unique, memorable, and engaging. By utilizing the theory and practice of psychology and the cognitive processes involved in assigning influence, importance, recognition and associations with signifiers in the mind, we can strengthen visual communication. Theoretical and applied psychological techniques and models will provide the basis for an exploration and development of new methodologies and tools that will enhance the creative process for graphic designers.
Rights
© The Author
Is Part Of
VCU University Archives
Is Part Of
VCU Theses and Dissertations
Date of Submission
June 2008
VCU Only:
Off Campus Download
Comments
Part of Retrospective ETD Collection, restricted to VCU only.