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Defense Date


Document Type


Degree Name

Master of Fine Arts


Visual Communications

First Advisor

Matt Woolman


The impulse to resolve and interpret messages drives creativity and understanding. As graphic designers, we may try to communicate familiar ideas in an unfamiliar way - unfamiliar, but unique, memorable, and engaging. By utilizing the theory and practice of psychology and the cognitive processes involved in assigning influence, importance, recognition and associations with signifiers in the mind, we can strengthen visual communication. Theoretical and applied psychological techniques and models will provide the basis for an exploration and development of new methodologies and tools that will enhance the creative process for graphic designers.


Part of Retrospective ETD Collection, restricted to VCU only.


© The Author

Is Part Of

VCU University Archives

Is Part Of

VCU Theses and Dissertations

Date of Submission

June 2008