Strategies to Enhance Out of State Enrollment at VCU Focusing on Name Recognition, Successful Alumni and Out of State Students

Authors

The Grace E. Harris Leadership Institute at Virginia Commonwealth University, Virginia Commonwealth UniversityFollow
Susan Burgess
Carol Crosby
Mary Martin

Document Type

Research Report

Original Publication Date

2001

Date of Submission

March 2019

Abstract

The project team has conceptualized several possible university marketing initiatives. These initiatives revolve around a central concept: increasing out-ofstate student enrollment at VCU. In concert with the Office of the Vice President of University Outreach, Team 3 will study and test the effectiveness of outdoor and other strategically located VCU advertising along major northeast corridor transportation routes and hubs to attract out-of state undergraduates.

Is Part Of

VCU Grace E. Harris Leadership Institute Publications