Document Type

Research Report

Original Publication Date


Date of Submission

March 2019


The project team has conceptualized several possible university marketing initiatives. These initiatives revolve around a central concept: increasing out-ofstate student enrollment at VCU. In concert with the Office of the Vice President of University Outreach, Team 3 will study and test the effectiveness of outdoor and other strategically located VCU advertising along major northeast corridor transportation routes and hubs to attract out-of state undergraduates.

Is Part Of

VCU Grace E. Harris Leadership Institute Publications