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The project team has conceptualized several possible university marketing initiatives. These initiatives revolve around a central concept: increasing out-ofstate student enrollment at VCU. In concert with the Office of the Vice President of University Outreach, Team 3 will study and test the effectiveness of outdoor and other strategically located VCU advertising along major northeast corridor transportation routes and hubs to attract out-of state undergraduates.
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VCU Grace E. Harris Leadership Institute Publications