Document Type
Research Report
Original Publication Date
2019
Journal/Book/Conference Title
2019 VCU Leadership Development Program Team Projects
Date of Submission
November 2019
Abstract
VCU Brew is an innovative proposal to create a VCU branded signature beer. The Campus Connectors will present a rationale showing how this proposal will i) potentially generate revenue to benefit VCU scholarships and academic programs, ii) create opportunities for experiential learning by engaging VCU students in product development, branding, labeling, marketing, business, and awareness of responsible drinking, iii) and guide the process of partnering with local breweries to provide practical expertise and stimulate entrepreneurship initiatives that lead to distribution at VCU athletic, community and Alumni events, while increasing ties with the community and national prominence.
Is Part Of
VCU Grace E. Harris Leadership Institute Publications
