Document Type
Article
Original Publication Date
2025
Date of Submission
October 2025
Abstract
Confidence and trust in science have declined in recent years, in part due a lack of understanding of how science works and that knowledge is not immutable but constantly evolving. At the same time the rise in social media has led to the spread of misinformation and changes in the media landscape have made it difficult to disseminate the correct information to channels that reach the greatest numbers. While most Americans see scientists as intelligent, less than half (45%) say that they are good communicators. As a public university, Virginia Commonwealth University (VCU) serves the public good by ensuring that it remains a trustworthy source of medical and scientific information and that the science we do is seen as relevant to the communities we serve. VCU employs renowned scientists generating world-class research and while findings are disseminated through press releases and other channels, these findings are not always accessible or understandable to all. This project seeks to close that gap by proposing a federated science communication unit that translates the science we do into plain-language, culturally relevant, and community-relevant outputs, while doing so in a way that meets people where they are. Over a two-year initial phase, the project recommends that VCU establish a steering committee, develop standardized plain-language research summary templates, train faculty and trainees, and recruit trusted community ambassadors to disseminate findings. Recommended deliverables include a centralized online platform of research summaries, community listening sessions, tailored outreach campaigns, and annual forums to promote dialogue between researchers and the public. Proposed outcomes will be measured through community surveys, equity analyses, and engagement metrics. By Year 2, the project will evolve into a fully functioning Federated Science Communication unit housed under the Office of the Vice President for Research and Innovation (OVPRI), with long term sustainability supported by the institution. This initiative will strengthen community trust, expand research participation, and elevate VCU’s reputation as a national leader as a community facing public institution serving the public good.
Is Part Of
VCU Grace E. Harris Leadership Institute Publications
Included in
Adult and Continuing Education Commons, Educational Leadership Commons, Higher Education Commons