Document Type
Article
Original Publication Date
2025
Date of Submission
October 2025
Abstract
Yellow Brick Road is an initiative designed to strengthen the connection between Virginia Commonwealth University (VCU) and downtown Richmond by promoting outdoor activity, sustainable mobility, and shared community experiences. The project aims to enhance the health and well-being of students, faculty, and staff through walking meetings and a proposed VCU-branded e-bike fleet, while also deepening VCU’s engagement with the urban community through events such as the UNCOMMON Street Festival. Together, these efforts reflect VCU’s vision as a university fully embedded in the city, guided by the question: How can VCU thrive with Richmond, not apart from it?
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Is Part Of
VCU Grace E. Harris Leadership Institute Publications
Included in
Adult and Continuing Education Commons, Educational Leadership Commons, Higher Education Commons