Document Type

Book Chapter

Original Publication Date

2022

Journal/Book/Conference Title

Designing Libraries for the 21st Century

Comments

Chapter 7 of Designing Libraries for the 21st Century, edited by H. Thomas Hickerson, Joan K. Lippincott, and Leonora Crema (ACRL, 2022).

Date of Submission

September 2022

Abstract

The scholarly and practice literature on communication strategies reveals the importance of both strategically crafted message content and a multilevel messaging process that reaches all stakeholders and potential supporters. This chapter describes how Virginia Commonwealth University Libraries developed and implemented a visioning, advocacy, and communications strategy in support of a major library construction initiative. The successful effort led VCU Libraries’ disparate communities to embrace and support a distinctive, award-winning library design that departed both from architectural practice at the university and from initial expectations for library buildings among stakeholder communities.

Rights

Copyright ©2022 by the Association of College and Research Libraries. This work is licensed under a Creative Commons Attribution Share-Alike (cc-by-sa) license (https://creativecommons.org/licenses/by-sa/4.0/)

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

Is Part Of

VCU Libraries Faculty and Staff Publications

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