Document Type
Book Chapter
Original Publication Date
2022
Journal/Book/Conference Title
Designing Libraries for the 21st Century
Date of Submission
September 2022
Abstract
The scholarly and practice literature on communication strategies reveals the importance of both strategically crafted message content and a multilevel messaging process that reaches all stakeholders and potential supporters. This chapter describes how Virginia Commonwealth University Libraries developed and implemented a visioning, advocacy, and communications strategy in support of a major library construction initiative. The successful effort led VCU Libraries’ disparate communities to embrace and support a distinctive, award-winning library design that departed both from architectural practice at the university and from initial expectations for library buildings among stakeholder communities.
Rights
Copyright ©2022 by the Association of College and Research Libraries. This work is licensed under a Creative Commons Attribution Share-Alike (cc-by-sa) license (https://creativecommons.org/licenses/by-sa/4.0/)
Creative Commons License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.
Is Part Of
VCU Libraries Faculty and Staff Publications
Comments
Chapter 7 of Designing Libraries for the 21st Century, edited by H. Thomas Hickerson, Joan K. Lippincott, and Leonora Crema (ACRL, 2022).