Original Publication Date
Designing Libraries for the 21st Century
Date of Submission
The scholarly and practice literature on communication strategies reveals the importance of both strategically crafted message content and a multilevel messaging process that reaches all stakeholders and potential supporters. This chapter describes how Virginia Commonwealth University Libraries developed and implemented a visioning, advocacy, and communications strategy in support of a major library construction initiative. The successful effort led VCU Libraries’ disparate communities to embrace and support a distinctive, award-winning library design that departed both from architectural practice at the university and from initial expectations for library buildings among stakeholder communities.
Copyright ©2022 by the Association of College and Research Libraries. This work is licensed under a Creative Commons Attribution Share-Alike (cc-by-sa) license (https://creativecommons.org/licenses/by-sa/4.0/)
Creative Commons License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.
Is Part Of
VCU Libraries Faculty and Staff Publications