Document Type
Article
Original Presentation Date
2014
Date of Submission
February 2018
Abstract
This article reflects on my time as the fifth editor of the Journal of Advertising, makes observations about the evolution of scholarship in the Journal over the past decades, offers suggestions for how JA might advance in the coming years, and provides some “words of wisdom” to advertising researchers. Because it is the first in an invited article series of editor reflections, a bit of historical context is provided.
Is Part Of
VCU Richard T. Robertson School of Media and Culture Presentations
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Advertising on 2014-11-05, available online: https://doi.org/10.1080/00913367.2014.940097