Document Type
Dataset
DOI
https://doi.org/10.21974/krcf-q931
Publication Date
2023
Date of Collection: Start Date
8-15-2020
Date of Collection: End Date
5-15-2021
Description
These data are the replication data and code for the article "Ask and You Shall Receive: The Effects of Negativity and Fundraising Appeals on Facebook". Published at Politics Research Quarterly.
Abstract
We study the fundraising effects of ad campaigns sponsored by The Lincoln Project, a well funded Super PAC. The data includes 100s of millions of ad impressions targeting Facebook users in the 50 states, plus D.C., over 308 days in 2020. Additionally, we coded ads for tone and fundraising appeals. The results suggest that ads that include both negativity and fundraising appeals are associated with the most money: each impression yields an additional $0.52 in itemized donations (campaign contributions).
File Format
.csv, .dta, .do
Language
English
Is Part Of
VCU Political Science Data
Date of Submission
6-15-2023