Document Type

Article

Original Publication Date

2018

Journal/Book/Conference Title

Frontiers in Psychology

Volume

9:2243

First Page

1

Last Page

7

DOI of Original Publication

10.3389/fpsyg.2018.02243

Comments

Originally published at https://doi.org/10.3389/fpsyg.2018.02243

Funded in part by the VCU Libraries Open Access Publishing Fund.

Date of Submission

October 2019

Abstract

Two experiments examined how exposure to superhero images influences both prosociality and meaning in life. In Experiment 1 (N = 246) exposed individuals to scenes with superhero images or neutral images. Individuals primed with superhero images reported greater helping intentions relative to the control group, which, in turn, were associated with increased meaning in life (indirect effect only; no direct effect). In Experiment 2 (N = 123), individuals exposed to a superhero poster helped an experimenter in a tedious task more than those exposed to a bicycle poster, though no differences were found for meaning in life. These results suggest that subtle activation of superhero stimuli increases prosocial intentions and behavior.

Rights

Copyright © 2018 Van Tongeren, Hibbard, Edwards, Johnson, Diepholz, Newbound, Shay, Houpt, Cairo and Green. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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