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Abstract
This project investigates effective marketing strategies for a self-owned jewelry brand while also gaining insights into marketing a small Malian clothing and textile business. The research focuses on understanding market trends, brand positioning, and differentiating the brand in a competitive market. This project leverages skills and knowledge acquired through academic courses to develop a comprehensive marketing strategy, business plan, and budget. Additionally, the project incorporates multicultural and multilingual experiences, reflecting on work with the Dogon Indigo Center and how working in French has enhanced business skills and cultural understanding.
Publication Date
2025
Subject Major(s)
General Marketing-Bachelor of Science, Minors: French and Fashion Merchandising
Keywords
Marketing, Small Business, Empowerment, Sustainability, Fair Trade, Social Media, Multilingual, International, Resources, Collaboration
Current Academic Year
Senior
Faculty Advisor/Mentor
Patricia W. Cummins (Ph.D.)
Faculty Advisor/Mentor
Dogon Indigo Center
Faculty Advisor/Mentor
School of the Arts Department of Fashion Design + Merchandising
Faculty Advisor/Mentor
School of Business Department of Marketing
Rights
© The Author(s)
Recommended Citation
Nieves, E. (2025). Crafting Success: Learning to Promote My Jewelry Brand While Marketing Malian Textiles [Poster]. VCU Poster Symposium for Undergraduate Research. VCU Scholars Compass. https://scholarscompass.vcu.edu/posters/15en