Document Type
Article
Original Publication Date
2016
Journal/Book/Conference Title
College and Undergraduate Libraries
Volume
23
Issue
1
DOI
10.1080/10691316.2016.1134244
Date of Submission
March 2016
Abstract
Academic libraries worldwide use social media to inform and connect with users. VCU Libraries is no different and must keep up with rapidly evolving platforms and user expectations. When our presence stretched across 22 channels, we needed to ensure social media efforts were managed in the most effective and efficient manner possible. To develop a research-based, unified vision for communication for new media, we scanned the literature in the library and public relations fields and then surveyed librarians to address identified gaps. Based on results, we offer recommendations focused on best management practices and strong content strategies.
Is Part Of
VCU Libraries Faculty and Staff Publications
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis in College and Undergraduate Libraries on 16/03/2016, available online: http://www.tandfonline.com/10.1080/10691316.2016.1134244
Data from the survey can be found at http://scholarscompass.vcu.edu/libraries_data/1/