Document Type
Article
Original Publication Date
2016
Journal/Book/Conference Title
Issues in Science and Technology Librarianship
Volume
84
DOI
10.5062/F44X55TC
Date of Submission
October 2017
Abstract
The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences.
Is Part Of
VCU Libraries Faculty and Staff Publications
Comments
This article was published in Issues in Science and Technology Librarianship.